Chief Growth Officer
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The state of the cgo 14 of companies in the united states have a cgo.
Chief growth officer. Implementing a chief growth officer within their global organization was a way to cut through the red tape between departments and direct all growth drivers to one skilled innovative professional with the sole focus of driving overall growth. Cgos work on internal alignment as it applies to targeted revenue growth starting with external market dynamics customer needs and. The solution according to a recent forrester report is the chief growth officer or cgo think of this person as a chief marketer on steroids or in my neil young example the rust buster the cgo brings a focus that is 100 percent strategic laser focused on an insightful plan that will resonate with today s involved customer.
The chief growth officer is a hybrid position that bridges the traditional departmental silos in b2b organizations such as business development sales marketing operations and information technology. A chief growth officer cgo has the unique ability to work across the key activity areas that drive growth. The latest corporate trend in the c suite is the role of chief growth officer or cgo.
The report also points out that 29 of companies have a. The title chief growth officer implies a fairly straightforward mandate. This position has been making headlines as of late however this is not the first time we have.
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